WAYS TO PROMOTE YOUR WEBSITE and make it work more efficiently for your business

Some search engines, Google in particular, give higher page ranking to "popular" websites. That is, websites that are linked to by several relevant other websites. Having a Links page on your website will help in this respect. Approach your suppliers, partner companies, local relevant businesses etc. and ask them to exchange website links - it will help them too. Temple Internet can then install these links on your website for you.

Keep the content fresh - especially the prices and any special offers. Consider having a page for news, special offers, special events etc. This is likely to encourage your website visitors to 'bookmark' your site and keep returning for news.

Remember to add your web site address to all of your letterheads, compliment slips, media advertisements, brochures etc. so that customers will be able to find you easily.

It is also important to keep your web site fully up to date, so that your customers will find it a useful resource when they need to check details of your services and prices.

Make sure your reception staff (if it's not you) know your email address and website address for when customers phone and ask.

Include your website address in your answerphone message if you are out or the office is closed.

When customers phone for a brochure, ask them if they have access to the internet, and tell them your website address. They may be happy with that instead of a brochure.

If you plan to advertise in the national or regional press, then make sure that your advert features your website address prominently, and don't hide it away in the small print at the bottom! Include your website address in adverts for staff too, so that prospective employees can find out more information about you.